Minimally viable product,
or, Easy money at the ketchup factory.

“The books are wretchedly written, but fast-moving. The wretched prose, the mixed syntax, the bad grammar, and the typos would barely raise a sneer from the MFA-educated crowd. They’re used to a publishing industry that already embraces James Patterson and Dan Brown’s barely literate level of storytelling. The bar was already low; it’s just being slid through the wood chipper and scattered over the culture like salt at Carthage. —I looked up Anderle’s record on Amazon. His Author Rank is #54 in the Horror category, placing him ahead of Lee Goldberg, Seth Grahame-Smith, and some guy named “Richard Bachman.” In Science Fiction, he’s ranked #60, ahead of Alan Dean Foster, John Scalzi, Douglas Adams, and Neal Stephenson. —But if you feel that Anderle’s work represents the bottom of the barrel, you haven’t met T.S. Paul.” —Bill Peschel